FHI-NCCU Digital Humanities Fellowship | Mass Communication & Advertising Timeline
Dr. Charmaine McKissick-Melton is Associate Professor of Mass Communications at NCCU, where she also directs the department’s long-standing off-campus internship program. Her teaching specialties include integrated marketing communications, e-commerce, speech communication and broadcast journalism. For her fellowship project, 100 Years of Advertising, Dr. McKissick-Melton engaged students in her Media Business: Advertising, Sales, and Marketing course to explore the past 100 years of advertising to see how pop culture, music, economics, politics and race relations were portrayed through the years. Each student in the class was assigned a four-year period and was responsible for providing a research narrative covering their designated periods.